8/5/2023 0 Comments Amber valletta 90s![]() It all translates into the effortless way she wears her jeans. Candice has a magnetism stemming from her role as a mother, an entrepreneur, a fashion icon and the many other hats she wears. Sarah Ahmed, co-founder and chief creative officer of the denim brand DL1961 said, “The images of Candice off-duty always stuck in my mind. Swanepoel did not have an active role in designing DL1961 garments. Swanepoel also has a brand, swimwear line Tropic of C. Swanepoel said she wanted to work with DL1961 as the brand speaks to her values, in being a female-founded brand that prioritizes sustainability. In February, denim brand DL1961 featured Candice Swanepoel in the campaign for its collaboration with Recover, a material science company that facilitated the creation of lower impact denim. This may be why featuring them in campaigns is such an easy marketing decision for brands: They are well-recognized as icons across markets beyond fashion. Naomi Campbell has 12.3 million followers on Instagram, while Adut Akech has 1.7 million. For example, Amber Valletta is an ambassador for FIT. ![]() The reach of the ’90s models typically exceeds that of younger fashion models, as they’ve had years to tackle projects in other industries. Legendary models including Kate Moss, Naomi Campbell, Shalom Harlow, Karen Elson and Amber Valletta strutted alongside the newer models like Adut Akech, Imaan Hammam and Gigi Hadid. The culmination point of brands leveraging supermodel icons in their marketing was the Fendace (Fendi and Versace) show in September 2021. According to the Skims press release, owner Kim Kardashian selected all four household names to star in the campaign, with an aim of “showcasing the models’ strength, energy and everlasting allure with imagery reflecting the group’s enduring legacies.” The models came together for the first time since being Victoria’s Secret Angels at different points in the brand’s history. ![]() The Skims’ Fits Everybody collection campaign features Tyra Banks, Heidi Klum, Alessandra Ambrosio and Candice Swanepoel.
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